Focus on our lead users: early adopters / people already excited about this work. We'll engage them to help build our products, bring content, and grow community.
Q2: Train and refine: Run Webmaker Training and Make Kits
Q3: Campaign and grow. Throw Maker Party.
Q4: Harvest and celebrate. Bring the "best-of" to MozFest.
Q1: Jan to March
Build and test: Webmaker snaps together
CONTRIBUTORS: 200 (75 Super Mentors, 125 Mentors)
What did we accomplish? (by Apr 1)
Web literacy is the heart of webmaker.org UX. All competencies have decent resources associated with them.
Teaching kits are refreshed. With a new layout, localization capabilities, and educator feedback from smart partners like NWP. Prototypes and low-fi paper templates for the kits get traction and move to production.
Community is able to tag external resources on the web that align with the Web Literacy Map.
Webmaker Training is launched. In collaboration w. P2PU, Webmaker Training comes together as a platform and curricula for testing.
Initial work on Webmaker Badges has started. Requirements for mentors and web literacy competencies are scoped and vetted. Community testing and prepping for massive training in Q2.
Geographic and thematic "hot spots" are identified. Early opportunities for Appmaker codesign and community projects are charted.
More coming.
What we shipped
Teaching Kits
resources seeded in /explore
localization baked in for "global" kit production (tbd)
teaching kit template is refreshed
"kit-builder" paper prototypes created for low-fi / no Internet connection environments
exemplary activities co-designed with partners (i.e. ThinkBig, Tate)
Web Literacy Map
v1.1 moved from wiki to webmaker.org/literacy
alpha bookmarklet for tagging exists
First Webmaker Whitepaper released
Training
training content is tested
platform MVP is shipped
in-person training is prototyped
Badges
Webmaker Mentor & Super Mentor prototypes exist and are being issued
Web Literacy badge prototypes exist
Appmaker
User research in Brazil
Add the updates from the other components
Q2: April to June
Train and Refine: Run Webmaker training and make teaching kits
CONTRIBUTORS: 3300 (3000 Mentors, 300 Super Mentors)
Narrative
Our offerings improve and gel together for a massive online training in May. Targeting thousands of new mentors and engaging hundreds of super mentors as leaders and co-creators.
Teaching kits are rolled out with more partners and templates. These help drive kit creation in the Webmaker Training.
Appmaker co-design for low-fi environments continues to be tested. (QUESTION: why are we prioritizing this?)
All competencies have good resources associated with them. Several competencies have exemplary kits co-designed and tested with partners. Web Literacy tagged resources are easily discoverable on webmaker.org and simple to integrate into kits.
First iteration of competency badges are being created and issued. As part of Webmaker Training, and with partners in preparation for Maker Party. Our whitepapers raise Webmaker's profile and the importance of web literacy. (QUESTION: is there a Comms strategy / requirement here?)
A strong Super Mentor cohort is active and organizing locally. Organizing local, in-person trainings to complement the online training -- especially in strategic "hot spots".
Maker Party engagement is underway. And sending new people to webmaker.org and to our training.
Key Deliverables
Teaching Kits
Good kits exist for all the competencies. Outstanding kits exist for a few using updated template.
Partners are using new teaching kit templates.
Exemplary kits are localized (tbd)
Innovative low-fi/offline activities and templates prototyped + tested
Web Literacy Map
Bookmarklet integrated on webmaker.org
resources are showing up in webmaker.org
Whitepaper: new topics rolling out
Training
massive training begins online
small in-person training led by staff and super mentors
platform fast follow. Ship key improvements.
Badges
Mentor & super mentor badges issued
Webmaker Web literacy competency badges issued.
Webmaker.org: Information architecture refresh with UX team
Q3: July to Sep
Campaign and grow. Throw Maker Party.
Contributors: 5500 (5000 Mentors, 500 Super Mentors)
Narrative
Global campaign. Webmaker hits it stride as we open the doors to a global, distributed campaign to make and teach the web.
Marquee Maker Parties. Held in 10+ locations around the world with heavy support from the Webmaker team and Super Mentors, who participate online and offline at these events.
Events everywhere. Webmaker Mentors, supported by their learning in the Webmaker Training, are running events and making kits that spread web literacy.
Storytelling and curation is improved over last year. We prepare to harvest and celebrate the "best-of" from the year at MozFest.
Collaborations with partners reach fruition. As they activate their networks to do the same.
Localized kits. Several exemplary Webmaker teaching kits are fully localized. They include Appmaker-specific and low-fi environment activities. We're better at offering mobile-first and offline learning experiences.
Localized training. Super Mentors and partner organization begin to adapt the training to suit their communities using the site's forking function.
Webmaker Trainings continue. Especially in their most modular form.
Collecting Web Lit data. The Web Literacy Map and associated competency badges are being used by thousands of people, so data is collected to inform future improvements.
Key Deliverables
Teaching Kits
exemplary kits in all competencies
localization and co-design with partners
continued iteration to improve usability
tested & integrated Appmaker-specific offerings
Web Literacy Map
collect data on use of the map in the wild
finalise skills underpinning each competency
Training
continued training online
community forked trainings and adapted modules
Badges
Full ecosystem of contributor badges (with Product team)
Web Literacy badges: we collect data on creation and use of badges
Events
marquee Maker Parties in select locations
Q4: Oct to Dec
Harvest and celebrate. Bring the "best-of" to MozFest.
Contributors: 6600 (6000 Mentors, 600 Super Mentors)
Narrative
A successful Maker Party puts wind in our sails. It identifies community members and offerings to level up and champion at MozFest.
Unpack the year and design for improved kits, badges, trainings + more.
Surface great stories and metrics to help drive Mozilla's End of Year campaign and inform how to plan next year.
Key Deliverables
Teaching Kits
seed intermediate and advanced offerings
community co-design for v3.0
exemplary Appmaker-specific offerings
Web Literacy Map
release v1.5 at MozFest
community consultation for v2.0
Training
continued forked trainings and adapted modules
debrief and design for next iteration
Badges
Mozfest-specific contributor badges issued
Web Literacy badges: review and prep for next iteration
